30 second Foldit Gameplay Clip (by UWfoldit)
Gamification and crowd sourcing help solve protein puzzle.
A breakthrough in AIDS research came from a seemingly unlikely source last week. Foldit challenges online players to help resolve the structure of a protein vital to research on the condition. A mystery that has stumped scientists for years was deciphered in a few weeks by turning it into a game for people to play.
The story foretells an ultra-efficient way to use the power of the web and the ingenuity of new methods of engagement. What if all problems could be solved this way? Setting up competition and gamifying the resolution of everyday business and personal problems could be a very effective way of finding answers.
